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MSAE Virtual Education - August 2021
Virtual Event
United States
Wednesday, August 18, 2021, 9:00 AM - 10:00 AM CST
Category: Educational Events/Membership Meetings

Join us for a Virtual Education on August 18, 2021 at 9:00 a.m. for a group discussion on 

“How to Market to Attendees, Sponsors, and Planners in a Pandemic Economy”  
Shawna Suckow, CMP, CSP, CVP
Speaker, Author, Expert Handwasher

 Click Here to Register 



Welcome to the most challenging climate our industry has ever faced. There’s a lot of confusion and noise out there. Let’s face it - we all need to sell something, but how do we do that appropriately and effectively during the current crisis? It’s time to shift our tools and processes so we don’t add to the collective frustration and inertia of our prospects.

Savvy planners and suppliers will leverage the latest data, interpret the current business ‘mood,’ and form a strategy using the latest tools. Two things are certain: 1) what used to work absolutely won’t work right now; and 2) insight and a tactical shift are key.
What should planners be doing right now to fill virtual events and maintain sponsorships? What can suppliers do to prepare for the return of live meetings?

Join sales and buyer trends expert Shawna Suckow, CSP, as she shares her latest findings on where we are, and how you can adapt. It’s not just data though; she’ll share case studies and translate trends into relevant steps you can take NOW.

• Our industry has been through multiple market challenges before. Learn what’s different about this one as it impacts how our buyers buy.
• See recent successful case studies of companies that are rising above the noise.
• Time is of the essence! Discover what tools are working right now so you don’t have to waste your time or spin your wheels to achieve your goals.


About Shawna Suckow, CMP, CSP, CVP, spent 20 years as a planner before “pivoting” to full-time speaker on buyer behavior. She’s obsessed with helping audiences in all industries to market and sell better so customers aren’t annoyed, and companies don’t spin their wheels. Fun Facts: she should get a medal for parallel parking. She tolerates long walks on the beach, and she hates bacon.










Contact: [email protected]